Selling more event tickets with a small audience can be challenging but achievable with the right strategies. Small means specialised, so with your laser focus on what it is your audience will tune into and your specific knowledge to share, it should actually be more straightforward to cast your fishing rod, rather than a great big net and hope for the best!
Here are some suggestions to get you started on selling those tickets:
1. Leverage Your Social Media Network
- Targeted Advertising: Use social media platforms like Facebook, Instagram, and LinkedIn to run targeted ads. Specify demographics, interests, and behaviors to reach potential attendees. You will see some familiar faces doing the same thing, when Adam Stott is hosting an event near you, Facebook will let you know about it!
- Engage with Content: Regardless of whether your budget is big enough for social ads, make sure to post engaging content related to the event, such as behind-the-scenes looks, speaker highlights, or attendee testimonials. Use stories, live videos, and interactive polls to create buzz. LinkedIn articles are great for reach as are Reels on Instagram – but remember to choose the channel where your audience is hanging out.
- Engage with other people’s content: Get to know your audience in Facebook groups, comment on LinkedIn posts, start conversations, talk about your event, build up relationships. Ask your connections to share with their colleagues.
2. Create a Sense of Urgency
- Early Bird Discounts: Offer discounted rates for those who purchase tickets early. This not only encourages quick sales but also generates initial momentum.
- Limited-Time Offers: Introduce flash sales or limited-time promotions to spur urgency.
3. Partner with Influencers and Affiliates
- Influencer Marketing: Collaborate with influencers who have a following that matches your target audience. They can promote the event through their channels, reaching potential attendees who trust their recommendations.
- Affiliate Programs: Create an affiliate program where partners earn a commission for every ticket they sell. This incentivizes others to promote your event.
4. Optimize Your Event Page
- Compelling Content: Ensure your event page is visually appealing and provides all necessary information. Use high-quality images, videos, and clear descriptions to showcase the value of attending.
- Clear Call-to-Action: Make it easy for visitors to purchase tickets with prominent and straightforward call-to-action buttons. Make sure it works, test, test and test again! Don’t lose people because you pick the cheapest platform to sell tickets or don’t know how to add things to your website, make sure it’s on there!
5. Offer Group Discounts and Packages
- Group Discounts: Encourage attendees to bring friends or colleagues by offering discounts for purchasing multiple tickets.
- Package Deals: Bundle tickets with other incentives, such as merchandise, VIP access, or additional event-related experiences.
6. Utilise Email Marketing
- Segmented Lists: Send targeted email campaigns to different segments of your email list, such as past attendees, newsletter subscribers, or specific interest groups. Keep building that list at every opportunity, and encourage people to sign up for your newsletter so you’re constantly building your database of interested contacts.
- Engaging Content: Share compelling reasons to attend, success stories from past events, and exclusive sneak peeks.
7. Engage Your Existing Audience
- Referral Programs: Encourage your existing audience to refer friends by offering them discounts or rewards for each successful referral.
- Loyalty Incentives: Offer special deals to repeat attendees or members of your community—reward people’s loyalty.
8. Network and Cross-Promote
- Collaborate with Other Events: Partner with other events or organizations that have a similar target audience for cross-promotion.
- Attend Relevant Meetups: Network at relevant meetups, conferences, or community events to promote your event.
9. Highlight Unique Selling Points
- Exclusive Experiences: Emphasize what makes your event unique, such as exclusive speakers, unique venues, or special activities.
- Testimonials and Reviews: Share testimonials from past attendees and reviews to build credibility and excitement.
10. Leverage Local Media
- Press Releases: Send press releases to local media outlets, including newspapers, radio stations, and blogs.
- Interviews and Features: Secure interviews or feature articles to gain media coverage and reach a broader audience.
11. Create a Compelling Narrative
- Storytelling: Develop a compelling narrative around your event, explaining why it’s a must-attend experience. Highlight the benefits, learning opportunities, and fun aspects.
- Visual Storytelling: Use videos and images to tell the story of your event, showcasing past highlights and what attendees can look forward to.
You will sell more event tickets to your audience
By implementing these strategies, you can effectively reach a wider audience, generate more interest, and ultimately sell more tickets for your event. If it sounds like a lot, consider what’s achievable with the time and budget available and prioritise. You can always get a team on board to help! You know where we are.
If you need anything else, please do reach out. You can reach me at Lorna@myohmyevents.com, let me know if you found this article helpful and if you have any additional advice for MyOhMy Events readers, I’d love to hear from you.
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