Case Study: Enhancing the event experience for Pharma Integrity 2024 delegates with MyOhMy Events
The Pharma Integrity conference brings together cross-functional representatives from the pharmaceutical sector for a day of education, networking, and compliance learning. This event uniquely offers a space for operational learning and dialogue about healthcare compliance across Irish pharmaceutical companies, focusing specifically on MAHs (Marketing Authorisation Holders) advertising prescription-only medicines (POMs).
Event Project Overview
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Client: Caroline Kelly
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Event: Pharma Integrity 2024
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Date: 21st May 2024
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Location: Dublin, Ireland
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Duration: 1 day
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Attendees: 80
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Audience:
In-person: 160
Online: 500, although this event was in-person on the day, it was recorded for event watch afterwards! Tickets were sold to view the recordings.
Compliance teams and staff from various pharmaceutical companies in the UK and Ireland
Event Team Objectives
This is the third year Caroline and her team have partnered with MyOhMy Events to deliver a seamless event experience. Before MyOhMy Events’ involvement, Caroline’s team managed all aspects of planning and execution themselves, leaving little time for engaging with attendees. By bringing in MyOhMy Events, Caroline’s team could focus on connecting with participants, while MyOhMy Events handled the detailed coordination and technical setup on the day.
The Role of MyOhMy Events
For Pharma Integrity 2024, MOME provided end-to-end coordination, including:
- On-the-day management of all event operations, ensuring a seamless experience for all participants.
- Recording and live streaming to ensure broader accessibility of the content and flexibility for attendees.
- Technical support, including operating all audio-visual equipment throughout the day.
Equipment Used
MyOhMy Events arranged for and managed the necessary equipment to deliver a high-quality experience:
- Two cameras for recording and streaming.
- A 5m screen with a rear projector.
- Mixing and sound mixing desks.
- Zoom H6 recorder and Blackmagic ATEM for streamlined live streaming and mixing.
Event Challenges and Solutions
One primary challenge was hiring equipment locally in Dublin. However, MyOhMy Events leveraged its extensive network of contacts across Europe and the US to secure all equipment efficiently, ensuring no disruption to the setup or event day.
What the client said:
“We couldn’t do this without you. You’re so cool and calm and take everything in your stride. From the build and setup to recording on the day, excellent.”
“Hiring MyOhMy Events has meant I can hand over the reins and responsibility for the day, from ensuring the tables are perfect to quickly smoothing over any problems. We wouldn’t be without you now.” – Caroline Kelly, Pharma Integrity
Working together as a team
- Increased attendee engagement as Caroline’s team could focus on interaction rather than logistics.
- High-quality recording and live stream allowed for later access to content, expanding the event’s value.
- Improved attendee feedback, noting a seamless experience and effective knowledge sharing.
Another awesome event!
With MyOhMy Events’ support, Pharma Integrity 2024 ran seamlessly, strengthening learning opportunities and fostering networking among attendees. The experience highlights the value of professional event management, allowing the client to focus on what matters most: connecting with participants and delivering valuable content.